Senior Data Analyst - Marketing (all genders)

Munich, Germany

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Holidu is one of the world’s fastest-growing vacation rental technology companies. Our mission is to make booking and hosting holiday homes free of doubt and full of joy, by helping hosts generate more bookings with less work and helping guests find a holiday home they truly enjoy. Our team of 700 colleagues from 60+ nations shares a passion for tech, an ambition for constant improvement, and a relentless drive to bring the best experience to more than 40k vacation rental hosts and 4 million annual guests.

Your future team

You will be part of the Marketing Technology team, working closely with 3 software engineers, 3 data engineers, and a product manager. The team’s mission is to support all Holidu Marketing teams by developing scalable technology solutions that optimize campaigns and help effectively reach target audiences.
Given the complexity of Performance Marketing, we’re looking for a dedicated analyst to focus exclusively on this area and collaborate in-depth with the Performance Marketing team, which includes 4 Marketing Managers.
You will also work in close collaboration with our Business Intelligence teams, including data analysts and data engineers, to enhance visibility into marketing performance and drive data-informed decision-making.

Our Tech Stack

Database: AWS Stack (Redshift, Athena, Glue, S3)
Data Pipelines: Airflow, DBT
Data Visualization: Looker
Data Analytics: SQL, Python
Collaboration: Git

Your role in this journey

Your main stakeholder will be Performance Marketing. Together, you will drive the Holidu business and continually grow revenues and profitability. You will currently be the sole analyst on the team, and as such, you will have complete ownership of all analytical and machine learning projects (including Data Science) that relate to online marketing:

Be the main point of contact for all data-related questions from Performance Marketing. You will answer most questions directly by working with the extensive data landscape that exists, and add new data points in close alignment with the Product Manager and Data Engineers where needed.
Proactively drive data-informed decisions for our user acquisition and lead generation, using both structured experimentation and exploratory analysis.
Implement and fine-tune bidding strategies such as tCPA and tROAS with significant budgets by researching, developing, and testing data science models.
Identify high-impact optimization opportunities using Looker or data languages such as SQL or Python on large data sets to evaluate our activities on paid search channels.
Conduct in-depth A/B testing, build hypotheses, and run experiments on user segments.
Build and iterate on AI-powered, scalable workflows (e.g., content automation, anomaly detection, predictive bidding) with the support of your Marketing Tech colleagues.

Your backpack is filled with

5+ years of experience in data analytics, with a focus on Marketing or other business functions.
Strong experience in applying statistical methods (e.g. regression, uplift modeling, significance testing) to solve business problems.
Proficient in SQL, Python or a similar programming language.
Advanced analytical skills - you connect numbers to customer behavior and business needs, ensuring insights are actionable and meaningful.
Experience in cross-functional collaboration with the ability to understand diverse perspectives and turn them into data-driven solutions.
Hands-on experience with data visualization tools such as Looker, Power BI or Tableau.
Experience in Search Engine Advertising (SEA) is a plus.
Excellent communication skills in English.

Our adventure includes

Impact: Make a difference for hundreds of thousands of monthly users.
Growth: Take responsibility from day one and develop through regular feedback, workshops, and knowledge exchanges.
Personal Development: Use your learning budget and 2 extra study days for conferences, books, courses, and more.
Community: Engage with international, diverse, yet like-minded colleagues through regular events and 2 office days per week with your team.
Flexibility: Benefit from our hybrid work policy and the chance to work from other local offices for up to 8 weeks a year.
Fitness: Get a premium gym membership at a discounted rate.
Travel: Enjoy 28 vacation days + 13 public holidays in Bavaria and the possibility to take up to 10 unpaid vacation days with special discounts on our Holidu Homes properties.

Need a sneak peek?
Check out the adventure that awaits you on Instagram @lifeatholidu and dive straight into the world of Tech at Holidu for more insights!

Want to travel with us?

Apply online on our careers page! Your first travel contact will be Katharina from HR.

We are committed to diversity in all aspects of our business. We encourage applications from all genders, all corners of the world and all individual backgrounds. You are welcome to submit your application without a photo and without stating your gender, date of birth, marital status, nationality or disability status (if applicable). If you require any special assistance when arranging interviews, office visits or the recruitment process in general, please contact the relevant HR person responsible for this job and we will do our best to accommodate your needs.