Lifecycle Marketing Manager (CRM) (all genders)

You will join Holidu’s Host Lifecycle Marketing team, a strategic part of the marketing department focused on nurturing and engaging our host partners throughout their journey. Our tight-knit team includes four Lifecycle Marketing Managers, and maybe soon, you! We work closely with Product, Business Intelligence, Marketing Tech, and Sales & Account Management to deliver automated and personalized experiences at scale.

You will report directly to the Senior Team Lead of Lifecycle Marketing. The team is guided by a strong focus on data-driven performance, cross-functional collaboration, and customer-centric communication.

• Design and manage lifecycle automations by creating multi-channel journeys tailored to host behaviors, business objectives, and regional requirements.
• Use AI capabilities in our customer engagement platform to optimize workflows and enable dynamic personalization.
• Work closely with stakeholders to define communication needs, translate objectives into campaign briefs, and launch timely, automated flows.
• Collaborate with BI and Marketing Tech teams to leverage user data and event tracking for precise targeting and real-time personalization.
• Build and analyze performance dashboards, monitor key metrics, track cohort behavior, and evaluate A/B test results to drive continuous improvement.
• Partner with Product, Business, and Regulatory teams to ensure that updates are communicated clearly and compliantly to hosts across different regions.

• Three to five years of hands-on experience in lifecycle marketing, retention, or email automation, ideally within SaaS, e-commerce, or other tech-enabled businesses.
• A strong understanding of lifecycle strategy and campaign logic, with a track record of designing effective automated flows and customer journeys.
• Proficiency in tools such as Airship, Braze, or similar platforms to build and manage scalable, personalized campaigns.
• A data-first mindset with the ability to interpret dashboards, analyze user behavior, and apply insights to improve performance.
• Interest or experience in applying AI to marketing, including workflow optimization, content testing, predictive analytics, and personalization.
• Strong collaboration and communication skills, with the ability to align with cross-functional teams and convert business needs into impactful messaging strategies.
• Fluency in English; French is a plus. You are comfortable communicating complex topics in a clear and approachable way.

• Impact: Make a difference for hundreds of thousands of monthly users.
• Growth: Take responsibility from day one and develop through regular feedback, workshops, and knowledge exchanges.
• Personal Development: Use your learning budget and 2 extra study days for conferences, books, courses, and more.
• Community: Engage with international, diverse, yet like-minded colleagues through regular events and 2 office days per week with your team.
• Flexibility: Benefit from our hybrid work policy and the chance to work from other local offices for up to 8 weeks a year.
• Fitness: Get a premium gym membership at a discounted rate.
• Travel: Enjoy 28 vacation days + 13 public holidays in Bavaria and the possibility to take up to 10 unpaid vacation days with special discounts on our Holidu Homes properties.