Senior Lifecycle Marketing Manager (CRM) (all genders)

You will join Holidu’s Host Lifecycle Marketing team, a strategic part of the marketing department focused on nurturing and engaging our host partners throughout their journey. Our tight-knit team includes four Lifecycle Marketing Managers, and maybe soon, you! We work closely with Product, Business Intelligence, Marketing Tech, and Sales & Account Management to deliver automated and personalized experiences at scale.

You will report directly to the Senior Team Lead of Lifecycle Marketing. The team is guided by a strong focus on data-driven performance, cross-functional collaboration, and customer-centric communication.

• Design and manage lifecycle automations by creating multi-channel journeys tailored to host behaviors, business objectives, and regional requirements.
• Use AI capabilities in our customer engagement platform to optimize workflows and enable dynamic personalization.
• Work closely with stakeholders to define communication needs, translate objectives into campaign briefs, and launch timely, automated flows.
• Collaborate with BI and Marketing Tech teams to leverage user data and event tracking for precise targeting and real-time personalization.
• Build and analyze performance dashboards, monitor key metrics, track cohort behavior, and evaluate A/B test results to drive continuous improvement.
• Partner with Product, Business, and Regulatory teams to ensure that updates are communicated clearly and compliantly to hosts across different regions.

• 4 to 7 years of hands-on experience in lifecycle marketing, retention, or email automation, ideally within SaaS, e-commerce, or other tech-enabled businesses.
• A strong understanding of lifecycle strategy and campaign logic, with a track record of designing effective automated flows and customer journeys.
• Proficiency in tools such as Airship, Braze, or similar platforms to build and manage scalable, personalized campaigns.
• A data-first mindset with the ability to interpret dashboards, analyze user behavior, and apply insights to improve performance.
• Interest or experience in applying AI to marketing, including workflow optimization, content testing, predictive analytics, and personalization.
• Strong collaboration and communication skills, with the ability to align with cross-functional teams and convert business needs into impactful messaging strategies.
• Fluency in English; French is a plus. You are comfortable communicating complex topics in a clear and approachable way.

• Impact: Shape the future of travel with products used by millions of guests and thousands of hosts. At Holidu ideas become products, data drives decisions, and iteration fuels fast learning. Your work matters—and you’ll see the impact.
• Learning: Grow professionally in a culture that thrives on curiosity and feedback. You’ll learn from outstanding colleagues, collaborate across disciplines, and benefit from mentorship, and personal learning budgets—with a strong focus on AI.
• Great People: Join a team of smart, motivated and international colleagues who challenge and support each other. We celebrate wins and keep our culture fun, ambitious and human. Our customers are guests and hosts—people we can all relate to—making work meaningful and energizing.
• Technology: Work in a modern tech environment. You’ll experience the pace of a scale-up combined with the stability of a proven business model, enabling you to build, test, and improve continuously.
• Flexibility:  Work a hybrid setup with 50% in-office time for collaboration, and spend up to 8 weeks a year from other inspiring locations. You’ll stay connected through regular events and meet-ups across our almost 30 offices.
• Perks on Top: Of course, we also offer travel benefits, gym discounts, and other perks to keep you energized—but what truly sets us apart is the chance to grow in a dynamic industry, alongside amazing people, while having fun along the way.