Marketing Analyst (all genders)

Munich, Germany

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We’re Holidu – one of the fastest-growing travel tech companies worldwide on a mission to make the booking and hosting of homes free of doubt and full of joy. We help thousands of hosts manage more than 50k vacation rentals effortlessly, and guide over 100 million website users each year to find their perfect holiday home. Our team is made up of 650+ colleagues from 60+ nations, united by a passion for technology, a love for travel, and the drive to keep getting better. Together, we’re shaping the future of the holiday rental industry — and we’re just getting started! You want achieve amazing milestones with us? Then pack your bag, hop on board and get ready for take off!

Your future team

You will be part of the Marketing Technology team, working closely with 3 software engineers, 3 data engineers, and a product manager. The team’s mission is to support all Holidu Marketing teams by developing scalable technology solutions that optimize campaigns and help effectively reach target audiences.
Given the complexity of Performance Marketing, we’re looking for a dedicated analyst to focus exclusively on this area and collaborate in-depth with the Performance Marketing team, which includes 4 Marketing Managers.
You will also work in close collaboration with our Business Intelligence teams, including data analysts and data engineers, to enhance visibility into marketing performance and drive data-informed decision-making.

Our Tech Stack

Database: AWS Stack (Redshift, Athena, Glue, S3)
Data Pipelines: Airflow, DBT
Data Visualization: Looker
Data Analytics: SQL, Python
Collaboration: Git

Your role in this journey

You will primarily work within our Performance Marketing team in order to drive the Holidu business and continually grow revenues and profitability. Your tasks span across all areas of Online Marketing:

Be the main point of contact for all data-related questions from Performance Marketing. You will answer most questions directly by working with the extensive data landscape that exists, and add new data points in close alignment with the Product Manager and Data Engineers where needed.
Implement and fine-tune bidding strategies such as tCPA and tROAS with significant budgets by researching, developing, and testing data science models.
Identify high-impact optimization opportunities using Looker or data languages such as SQL or Python on large data sets to evaluate our activities on paid search channels and drive A/B-tests.
Build and iterate on AI-powered, scalable workflows (e.g., content automation, anomaly detection, predictive bidding) with the support of your Marketing Tech colleagues.

Your backpack is filled with

3+ years of experience in data analytics, with a focus on Marketing or other business functions.
Proficient in SQL, Python or a similar programming language.
Proven analytical thinking, with a proactive approach and a drive for continuous optimization.
Solid understanding of statistical methods (e.g. regression, uplift modeling, significance testing) and how to apply them to business problems.
Hands-on experience with data visualization tools such as Looker, Power BI or Tableau.
Experience in Search Engine Advertising (SEA) is a plus.
Excellent communication skills in English, with the ability to translate data into clear, actionable insights for stakeholders.

Our adventure includes

Impact: Make a difference for hundreds of thousands of monthly users.
Growth: Take responsibility from day one and develop through regular feedback, workshops, and knowledge exchanges.
Personal Development: Use your learning budget and 2 extra study days for conferences, books, courses, and more.
Community: Engage with international, diverse, yet like-minded colleagues through regular events and 2 office days per week with your team.
Flexibility: Benefit from our hybrid work policy and the chance to work from other local offices for up to 8 weeks a year.
Fitness: Get a premium gym membership at a discounted rate.
Travel: Enjoy 28 vacation days + 13 public holidays in Bavaria and the possibility to take up to 10 unpaid vacation days with special discounts on our Holidu Homes properties.

Need a sneak peek?
Check out the adventure that awaits you on Instagram @lifeatholidu and dive straight into the world of Tech at Holidu for more insights!

Want to travel with us?

Apply online on our careers page! Your first travel contact will be Katharina from HR.

We are committed to diversity in all aspects of our business. We encourage applications from all genders, all corners of the world and all individual backgrounds. You are welcome to submit your application without a photo and without stating your gender, date of birth, marital status, nationality or disability status (if applicable). If you require any special assistance when arranging interviews, office visits or the recruitment process in general, please contact the relevant HR person responsible for this job and we will do our best to accommodate your needs.